OKX Card
OKX Card
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New accounts
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Card activations
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Spending at launch
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Rewards given at launch
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New accounts
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Card activations
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Spending at launch
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Rewards given at launch
Overview
2.1M transactions processed, making crypto feel like cash
OKX Card gave users in Europe and Brazil a way to spend crypto like cash, anywhere Mastercard is accepted. I designed the full content experience across two markets, turning a complex financial product into something that felt effortless and familiar.
Company
OKX
Role
Lead Content Designer
Overview
2.1M transactions processed, making crypto feel like cash
OKX Card gave users in Europe and Brazil a way to spend crypto like cash, anywhere Mastercard is accepted. I designed the full content experience across two markets, turning a complex financial product into something that felt effortless and familiar.
Company
OKX
Role
Lead Content Designer
Background
Goal
Bring crypto into everyday spending with a debit card that feels as intuitive as traditional payments. Success means reaching 20,000 users in the first three months and scaling to 100,000 in year one.
Problem
Crypto is powerful, but still unfamiliar as a daily payment method. Across Brazil and Europe, users trust traditional debit cards, not crypto-backed spending.
Challenge
Turn complex crypto infrastructure into a smooth, compliant, and intuitive experience. This meant simplifying technical flows like 3DS authentication, spending limits, and regulatory requirements without overwhelming users.
Background
Goal
Bring crypto into everyday spending with a debit card that feels as intuitive as traditional payments. Success means reaching 20,000 users in the first three months and scaling to 100,000 in year one.
Problem
Crypto is powerful, but still unfamiliar as a daily payment method. Across Brazil and Europe, users trust traditional debit cards, not crypto-backed spending.
Challenge
Turn complex crypto infrastructure into a smooth, compliant, and intuitive experience. This meant simplifying technical flows like 3DS authentication, spending limits, and regulatory requirements without overwhelming users.
Approach
What I led
Led end-to-end content strategy across product and marketing. Owned content design for core card flows including application and onboarding, transactions, security verification, card education, and spending limits. Built the full push notification and email program and defined content across frontend and backend systems to ensure clarity, consistency, and user trust.
How we worked
Partnered closely with product design, product management, PMMs, engineering, legal, and marketing to align content across the card experience. Synthesized stakeholder feedback, led content reviews, and advocated for clear, user-first decisions throughout fast-moving iterations.
Approach
What I led
Led end-to-end content strategy across product and marketing. Owned content design for core card flows including application and onboarding, transactions, security verification, card education, and spending limits. Built the full push notification and email program and defined content across frontend and backend systems to ensure clarity, consistency, and user trust.
How we worked
Partnered closely with product design, product management, PMMs, engineering, legal, and marketing to align content across the card experience. Synthesized stakeholder feedback, led content reviews, and advocated for clear, user-first decisions throughout fast-moving iterations.
