Born to be a storyteller
Born to be a storyteller
About
I'm a content designer who leads with empathy and builds with intention.
After 10 years shaping words for banks, governments, and global tech companies, I still get a little thrill every time a sentence lands just right.
Journey
A writer who found her calling
THE BEGINNING
Born a storyteller
Short stories by grade one. Writing awards by high school. One thing was always clear: writing wasn't a hobby — it was a need.
THE BEGINNING
Born a storyteller
Short stories by grade one. Writing awards by high school. One thing was always clear: writing wasn't a hobby — it was a need.
THE BEGINNING
Born a storyteller
Short stories by grade one. Writing awards by high school. One thing was always clear: writing wasn't a hobby — it was a need.
UNIVERSITY & COLLEGE
Drama, French & journalism
Studied Drama and French, then Journalism Broadcasting. Interned at Rogers Television — writing, producing, and reporting on real stories in my city.
UNIVERSITY & COLLEGE
Drama, French & journalism
Studied Drama and French, then Journalism Broadcasting. Interned at Rogers Television — writing, producing, and reporting on real stories in my city.
UNIVERSITY & COLLEGE
Drama, French & journalism
Studied Drama and French, then Journalism Broadcasting. Interned at Rogers Television — writing, producing, and reporting on real stories in my city.
THE TURNING POINT
"Too much empathy"
My professor said I couldn't detach from heartbreaking stories. She was right. So I held onto what I knew: writing, problem-solving, and caring deeply.
THE TURNING POINT
"Too much empathy"
My professor said I couldn't detach from heartbreaking stories. She was right. So I held onto what I knew: writing, problem-solving, and caring deeply.
THE TURNING POINT
"Too much empathy"
My professor said I couldn't detach from heartbreaking stories. She was right. So I held onto what I knew: writing, problem-solving, and caring deeply.
CUSTOMER SERVICE
Empathy became a skill
Caring about people's problems isn't a liability. It's the whole job. Customer service taught me patience, kindness, and human connection.
CUSTOMER SERVICE
Empathy became a skill
Caring about people's problems isn't a liability. It's the whole job. Customer service taught me patience, kindness, and human connection.
CUSTOMER SERVICE
Empathy became a skill
Caring about people's problems isn't a liability. It's the whole job. Customer service taught me patience, kindness, and human connection.
RBC BANK
I saw "writer" in the title
Rewrote every RBC ATM screen across Canada — untouched for 25 years. Plain language, friendlier tone, voice guidance for accessibility. Friends still text me when they spot my words.
RBC BANK
I saw "writer" in the title
Rewrote every RBC ATM screen across Canada — untouched for 25 years. Plain language, friendlier tone, voice guidance for accessibility. Friends still text me when they spot my words.
RBC BANK
I saw "writer" in the title
Rewrote every RBC ATM screen across Canada — untouched for 25 years. Plain language, friendlier tone, voice guidance for accessibility. Friends still text me when they spot my words.
CITY OF TORONTO
My Leslie Knope era
Parks & Recreation content refresh. Full rewrite, content guidelines, and a lot of heart. If Leslie Knope can make government great, so can content design.
CITY OF TORONTO
My Leslie Knope era
Parks & Recreation content refresh. Full rewrite, content guidelines, and a lot of heart. If Leslie Knope can make government great, so can content design.
CITY OF TORONTO
My Leslie Knope era
Parks & Recreation content refresh. Full rewrite, content guidelines, and a lot of heart. If Leslie Knope can make government great, so can content design.
INTUIT
TurboTax & QuickBooks
Led content for two of North America's most-used financial products. Intuit shaped how I think about content at scale — rigorous, user-obsessed, deeply collaborative.
INTUIT
TurboTax & QuickBooks
Led content for two of North America's most-used financial products. Intuit shaped how I think about content at scale — rigorous, user-obsessed, deeply collaborative.
INTUIT
TurboTax & QuickBooks
Led content for two of North America's most-used financial products. Intuit shaped how I think about content at scale — rigorous, user-obsessed, deeply collaborative.
META
Community at global scale
The same sense of community that drew me to Intuit brought me to Meta. Content design at a platform that connects billions. Empathy, scaled.
META
Community at global scale
The same sense of community that drew me to Intuit brought me to Meta. Content design at a platform that connects billions. Empathy, scaled.
META
Community at global scale
The same sense of community that drew me to Intuit brought me to Meta. Content design at a platform that connects billions. Empathy, scaled.
TODAY – OKX
Making the complex feel human
Leading content design at a global crypto exchange. New markets, high-stakes financial flows, systems that scale. The mission hasn't changed: help people, through words.
TODAY – OKX
Making the complex feel human
Leading content design at a global crypto exchange. New markets, high-stakes financial flows, systems that scale. The mission hasn't changed: help people, through words.
TODAY – OKX
Making the complex feel human
Leading content design at a global crypto exchange. New markets, high-stakes financial flows, systems that scale. The mission hasn't changed: help people, through words.